Dear friends,
This one is too good international best seller book.
Blue Ocean Strategy is a business strategy book that promotes a systematic approach "for making the competition irrelevant."[1] It contains retrospective case studies and suggests theoretical approaches to creating "blue oceans" of uncontested market space ripe for growth. The book has sold more than a million copies in its first year of publication and is being published in 39 languages.[2]
Here is the official link:
http://www.blueoceanstrategy.com/index.php
Details on Wiki site:
http://en.wikipedia.org/wiki/Blue_Ocean_Strategy
regards,
chirag
"The only way to discover the limits of the possible is to go beyond them into the impossible."
- - - Arthur C. Clarke
Posts
No comments:
Post a Comment